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The 5 Most Common Document Design Mistakes
Your company name and a catchy tagline should be included in your logo. That's it. Do not tell your social media audience a long story. You don't have to communicate every aspect of what your business does through your logo. Use designs, colors and text that look neat and professional, thus creating the right impact in the people's mind.
Color schemes, graphics: This is where you can decide what color schemes, or graphics you would like to see on the logo. As the recent trends, most of the organizations are using a specific color combination as their brand identity. Remember the red on Virgin and the blue on Facebook? Your logo's color is a key part of its design. You should also specify if you require a particular graphic design or image for your logo. If you are a building/construction company, you can use a graphic theme of a home, or a pen or writing instrument if your business involves education.
Next, visit the website to view their packages. Different companies offer different packages with different benefits. You might find a package offering one design idea, but another package will offer you three, four, or even more. Logo concepts are basically different versions or ideas of your logo. With several concepts in front of you, you can easily decide which one you should choose. You may also ask them about revising a specific idea to enhance it. After weighing the pros and cons of each package, you can make a decision about which one you want. With multiple concepts, you can easily mix different elements to create the final design.
Slogans or Punch-lines: It is another important thing that should be taken into account beforehand. Ask yourself these questions: What do you want to include in your logo? Should it include a punch line, slogan, or other identifying information? Should it include just the initials of your company's or brand name or cara deposit bola88 lewat dana the complete name? These questions will help to give you an idea of a possible logo design.
(image: http://wordpress.org/)Sometimes a client may disagree with your ideas and might not like the logo you made for them at all or may reject the direction in which you are aiming. Sometimes, they may request the exact opposite. First, give them what is required and then show them what you think would be a better solution. If you idea has food for thought then is highly probable they will like it and take it up. This is passive persuasion. They will return to you if they require any artwork in the future, knowing the potential of your work.
Remember, since your business is unique, your logo deserves a unique look and touch as well, because it's your logo design that represents your business both online and offline. If you start a contest for logo design, you will likely damage your corporate image. What happens when you do lots of marketing and discover that another logo has been created long before yours? The image of your business won't be unique. People will ridicule your brand and ask how you can provide quality products to your customers when you can't even design a logo. Avoid such websites.
It is important to choose the right colours for your logo. It is best to keep your logo to only the CYMK (or RGB) colour methods. That way your logo will look just as good on your website than it will on printed marketing materials. When it comes to printed marketing materials, such as black and white, make sure your logo looks great. You might need to fax corporate materials printed on letterheads with your logo and doing this will make sure it will come out right at the other end.
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